Branch Furniture is one of the fastest growing DTC furniture brands in the online space. Few companies post 2020 have been able to pull this off at the scale that Branch Furniture has been able to. We will breakdown what has made this company so successful.
A Case Study with Branch Furniture
The Original Vision
Branch was launched in 2019 as a Direct-to-Enterprise, vertically integrated office furniture company.
They first set to disrupt the office furniture industry that brings in $50 billion of revenue annually. Even a small chunk of this would be a big deal.
They did this by streamlining the purchase process. They also enabled online purchasing and the ability to search and browse a curated catalogue of products. Convenience was also a key pillar as they established easy pick-up locations for businesses and arranged fast delivery of the furniture. Even assembly was something they would do.
They set out to provide gorgeous, high-quality furniture at prices that would not be considered expensive.
Efficient Digital Marketing for Furniture
During the pandemic Branch Furniture was extremely lucky to be poised well to capture marketshare as people were forced to work from home.
